The designer's graphic stew : visual ingredients, techniques, and layout recipes for graphic designers /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Samara, Timothy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass. : Rockport Publishers, ©2010.
Temas:
Graphic arts > Handbooks, manuals, etc.
Commercial art > Handbooks, manuals, etc.
Arts graphiques > Guides, manuels, etc.
Art publicitaire > Guides, manuels, etc.
Commercial art
Graphic arts
Visual Arts.
Art, Architecture & Applied Arts.
Drawing, Design & Illustration.
Handbooks and manuals
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The designer as chef
  • How to use this book
  • Basic techniques
  • Preliminary prep
  • Graphic ingredients: Pictorial staples : icons, abstract forms, patterns, and varied image treatments ; Chromatic flavors : color palettes organized visually and by concept ; Typographic confections : typeface combinations, treatments, and embellishments ; Spatial presentations : grid structures, cropping strategies, and proportion concepts
  • Project recipes: Appetizers and takeout : cover designs, image-based advertisements, and website home pages ; First courses : simple editorial spreads, posters and advertising campaigns, and retail storefront display ; Large plate and entrees : packaging systems, content-rich websites, and extended publication formats ; The dessert tray : a selection of purely typographic solutions.

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