Package design workbook : the art and science of successful packaging /

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: DuPuis, Steven
Autor Corporativo: Braue-DuPuis
Otros Autores: Silva, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass : Rockport Publishers, ©2011.
Temas:
Packaging > Design.
Branding (Marketing)
Commercial art.
Stratégie de marque.
Art publicitaire.
branding.
commercial art.
Commercial art
Packaging > Design
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a DuPuis, Steven. 
245 1 0 |a Package design workbook :  |b the art and science of successful packaging /  |c Steven DuPuis and John Silva ; design by Braue-DuPuis. 
260 |a Beverly, Mass :  |b Rockport Publishers,  |c ©2011. 
300 |a 1 online resource (240 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
505 0 |a ""Cover""; ""Title""; ""INGREDIENTS""; ""INTRODUCTION""; ""PACKAGING EVOLUTION: Which came first â€? the product or the package?""; ""THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design""; ""UNLOCKING THE POWER OF DESIGN: Six keys to success""; ""THE PACKAGING PROCESS: Navigating a package design from concept to completion""; ""MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style""; ""DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence""; ""DESIGNER DIRECTORY"" 
520 |a A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Packaging  |x Design. 
650 0 |a Branding (Marketing) 
650 0 |a Commercial art. 
650 6 |a Stratégie de marque. 
650 6 |a Art publicitaire. 
650 7 |a branding.  |2 aat 
650 7 |a commercial art.  |2 aat 
650 7 |a Branding (Marketing)  |2 fast 
650 7 |a Commercial art  |2 fast 
650 7 |a Packaging  |x Design  |2 fast 
700 1 |a Silva, John. 
710 2 |a Braue-DuPuis. 
776 0 8 |i Print version:  |a DuPuis, Steven.  |t Package design workbook.  |d Beverly, Mass : Rockport Publishers, 2011  |z 9781592537082  |w (OCoLC)694485915 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781592537082/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
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938 |a ebrary  |b EBRY  |n ebr10690669 
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