Package design workbook : the art and science of successful packaging /

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: DuPuis, Steven
Autor Corporativo: Braue-DuPuis
Otros Autores: Silva, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass : Rockport Publishers, ©2011.
Temas:
Packaging > Design.
Branding (Marketing)
Commercial art.
Stratégie de marque.
Art publicitaire.
branding.
commercial art.
Commercial art
Packaging > Design
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
Descripción Física:1 online resource (240 pages) : illustrations
ISBN:9781610602358
1610602358
1616735996
9781616735999

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