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Packaging essentials : 100 design principles for creating packages /

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Roncarelli, Sarah
Otros Autores: Ellicott, Candace
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass. : Rockport Publishers, ©2010.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • The design challenge
  • Design considerations: materials
  • Design considerations: form and shape
  • Design considerations: Labels
  • Design considerations: Printing
  • Marketing and brand considerations
  • Sustainable design
  • The design process
  • Assess and review.