Brand identity essentials : 100 principles for designing logos and building brands /

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This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Budelmann, Kevin
Otros Autores: Kim, Yang, 1968-, Wozniak, Curt
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass. : Rockport Publishers, ©2010.
Temas:
Logos (Symbols) > Design.
Industrial design coordination.
Design > Coordination.
ANTIQUES & COLLECTIBLES > Paper Ephemera.
DESIGN > Clip Art.
DESIGN > Graphic Arts > Branding & Logo Design.
DESIGN > Graphic Arts > Commercial & Corporate.
DESIGN > Graphic Arts > Illustration.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Descripción Física:1 online resource (208 pages) : illustrations
ISBN:9781610580687
1610580680

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