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Advanced web metrics with Google Analytics /
Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J : Chichester :
Wiley ; [John Wiley [distributor],
©2012.
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| Edición: | Third edition. |
| Colección: | Serious skills.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which. |
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| Descripción Física: | 1 online resource (xxv, 574 pages, 17 unnumbered pages) : color illustrations. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118226445 1118226445 9781118239582 111823958X 9780470562314 0470562315 9781118264324 1118264320 9781280672521 1280672528 |