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Field guide : how to be a fashion designer /

This book is the first basic guide for aspiring fashion designers.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: San Martin, Marcarena
Otros Autores: Krell, Kevin (Traductor)
Formato: Electrónico eBook
Idioma:Inglés
Indeterminado
Publicado: Beverly, Mass. : Rockport Publishers, 2009.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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246 3 0 |a How to be a fashion designer 
260 |a Beverly, Mass. :  |b Rockport Publishers,  |c 2009. 
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504 |a Includes bibliographical references. 
505 0 |a Cover -- Title -- CONTENTS -- PREFACE -- THE WORLD OF FASHION -- WHAT IS FASHION? -- REASONS AND PURPOSES OF DRESS -- ORIGIN AND EVOLUTION OF FASHION -- Aristocratic Fashion -- Centennial Fashion -- Open Fashion -- ORGANIZATION OF THE CURRENT FASHION SYSTEM -- Haute Couture -- Prît-À-Porter -- Sportswear -- Large-scale distribution -- The world of luxury -- GLOSSARY -- DEVELOPMENT PROCESS -- REFERENCES -- THE SKETCHBOOK -- SILHOUETTES AND LINES -- COLOR -- MATERIALS AND FABRICS -- Fibers -- Fabrics -- Accessories 
505 8 |a CONCEPT BOOK OR THEMATIC PANELTHE FASHION FIGURE -- Proportions -- Poses -- Representation techniques -- TECHNICAL SPECIFICATION -- THE PATTERN -- THE MOULAGE -- THE TEST GARMENT -- THE PROTOTYPE -- GLOSSARY -- PRODUCTION -- CHAINS OF PRODUCTION -- PURCHASE OF RAW MATERIALS -- Textile fairs -- Purchasing alternatives -- The suppliers -- TEXTILE ENNOBLING -- Dyeing -- Bleaching -- Prints -- Dressings -- COLLECTION OF SAMPLES -- Pattern grading -- CALCULATION OF COSTS -- PRODUCTION -- WAREHOUSE -- CALENDAR -- PRODUCTION MANAGEMENT 
505 8 |a GLOSSARYSALES AND DISTRIBUTION -- SALES PROCESS -- The agent or sales representative -- Presentation of the collection -- Making the sale -- Post-sales service and penalizations -- DISTRIBUTION -- The multi-brand store -- The single-brand store -- Large department stores -- Outlets -- Supermarkets and hypermarkets -- Catalog sales -- Street markets -- The website -- GLOSSARY -- COMMUNICATION -- FASHION AND COMMUNICATION -- PROCESSES AND AGENTS -- The press office -- Public relations -- The advertising agency -- Celebrities 
505 8 |a INSTRUMENTS OF COMMUNICATIONInstruments of institutional communiction -- SEASONAL INSTRUMENTS OF COMMUNICATION -- MEDIA -- The press -- Television and radio -- Exterior advertising -- GLOSSARY -- RECOMMENDED READING -- DIRECTORY OF FASHION DESIGN SCHOOLS 
520 |a This book is the first basic guide for aspiring fashion designers. 
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650 7 |a Fashion design  |2 fast 
700 1 |a Krell, Kevin,  |e translator. 
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