Packaging makeovers : graphic redesign for market change /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: King-Gordon, Stacey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Gloucester, Mass. : Rockport Publishers, ©2011.
Temas:
Packaging > Design.
Branding (Marketing) > Management.
Graphic arts.
Graphic design (Typography)
Stratégie de marque > Gestion.
Arts graphiques.
graphic arts.
graphic design.
BUSINESS & ECONOMICS > Advertising & Promotion.
Branding (Marketing) > Management
Packaging > Design
Graphic arts
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • ""Cover""; ""Title""; ""Dedication""; ""Contents""; ""Introduction""; ""A New Sales Pitch: MANUFACTURER CHANGE OF FOCUS""; ""Adobe Acrobat""; ""Balducciâ€?s""; ""Café de Lya""; ""Ciao Bella""; ""Dole Fruit Bowls""; ""Secrets of Success""; ""Fruit to Go""; ""La Milita""; ""Live a Little""; ""Origin""; ""Pearls Olives""; ""Extreme Makeovers: LEAVE BEHIND INEFFECTIVE DESIGN""; ""Beefeater Crown Jewel""; ""Canyon Road""; ""Fairytale Brownies""; ""Frutier Fruit Drink""; ""Secrets of Success""; ""Nandoâ€?s Salad Dressings""; ""Sir Laurence Olivier, The Bible CD Box Set""; ""Tend Blends""
  • ""W. M. Barr""""Trading Up: REVAMPING OUTDATED DESIGN""; ""Avon""; ""Barbie""; ""DeLorme""; ""Lionel Trains""; ""Secrets of Success""; ""Old Spice""; ""LensCrafters""; ""Schroeder Milk""; ""Tsar""; ""Changing Faces: REDESIGNING TO REMAIN COMPETITIVE""; ""Aveeno""; ""Clearly Canadian""; ""Epson""; ""Secrets of Success""; ""Lipovitan""; ""Sackets Harbor War of 1812 Ale""; ""Somerfield""; ""Xerox""; ""Directory""; ""About the Author""

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