Packaging 01 : an essential primer for today's competitive market /

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The nuts and bolts of effective package design The design bar is at an all-time high for those brave enough to participate in the industry.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Capsule (Firm)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass. : Rockport Publishers, ©2008.
Colección:Design matters.
Temas:
Packaging > Design.
Branding (Marketing)
Stratégie de marque.
branding.
TECHNOLOGY & ENGINEERING > Industrial Design > Packaging.
Packaging > Design
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • ""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION""; ""The World of Packaging""; ""PLANNING""; ""The Flow of a Process""; ""CREATING""; ""Essential Criteria""; ""Designing Packages""; ""IMPLEMENTING""; ""Types, Materials, and Faces""; ""From Producer to Shelf""; ""RESOURCES""; ""The Junk Drawer of Knowledge""; ""CASE STUDIES""; ""GALLERY""; ""CONTRIBUTORS""; ""ABOUT CAPSULE""

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