Logos 01 : an essential primer for today's competitive market /

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The nuts and bolts of effective logo design.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Capsule (Firm)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Gloucester, Mass. : Rockport Publishers, ©2007.
Colección:Design matters.
Temas:
Logos (Symbols) > Design.
ANTIQUES & COLLECTIBLES > Paper Ephemera.
DESIGN > Clip Art.
DESIGN > Graphic Arts > Branding & Logo Design.
DESIGN > Graphic Arts > Commercial & Corporate.
DESIGN > Graphic Arts > Illustration.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Title
  • CONTENTS
  • INTRODUCTION
  • What Is a Logo?
  • PLANNING
  • Setting Strategy
  • Conducting Research
  • Fundamentals of Planning
  • CREATING
  • Essential Criteria
  • Creativity and Knowledge
  • IMPLEMENTING
  • Logo Launch
  • Consistent Flexibility
  • Practical Considerations
  • CASE STUDIES
  • LOGO GALLERY
  • Consumer
  • Corporate
  • Creative
  • Food and Beverage
  • Media and Entertainment
  • Nonprofit
  • Retail
  • CONTRIBUTORS
  • ABOUT CAPSULE

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