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The complete graphic designer : a guide to understanding graphics and visual communication /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Gloucester, Mass. :
Rockport Publishers,
2008, ©2011.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title
- Dedication
- Contents
- Introduction
- Design for Communication
- Graphic Design Is Not Art
- Graphic Design Is Not the Same as Commercial Art
- Graphic Design Is Visual Communication
- Semiotics
- Depth of Meaning
- Perceiving Visual Messages
- The Communicative Quality of Color
- The Role of Design in Everyday Life
- The Design Process
- Research
- Developing the Creative Brief
- Concept Development
- Selling the Idea
- Executing the Concept or Idea
- Keeping a Design Process Record
- Page Layout & Design
- The GridPage Elements
- Visual Hierarchy
- Common Design Jobs
- Client Considerations
- Advertisements
- Printed Collateral
- Invitation Design
- Posters
- Brochure Design
- Publication Design
- Annual Reports
- Catalog Design
- Corporate Identity
- An Identity Is Not a Brand
- Identity Design Considerations
- Components of an Identity Program
- Branding
- The Importance of Branding
- Branding Basics
- Defining the Brand�s Audience
- Brand Components
- Package Design
- Branding in the Retail Environment
- Glossary
- AB
- C
- D
- E
- F
- G
- H
- I
- K
- L
- M
- N
- O
- P
- R
- S
- T
- U
- V
- W
- X
- Selected Bibliography
- Directory of Contributors