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Typography workbook : a real-world guide to using type in graphic design /

"This book presents information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Each project features well-crafted type that has succeeded, and the text teaches you how to choose fonts, sizes and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Samara, Timothy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Gloucester, Mass. : Rockport Publishers, ©2011.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Samara, Timothy. 
245 1 0 |a Typography workbook :  |b a real-world guide to using type in graphic design /  |c Timothy Samara. 
260 |a Gloucester, Mass. :  |b Rockport Publishers,  |c ©2011. 
300 |a 1 online resource (240, [1] pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (page 240) and index. 
505 0 |a Cover -- Title -- Contents -- Typography Is Everywhere: Foreword -- Talking Type: A Discussion with Philippe Apeloig -- Typography Fundamentals -- A: Type Mechanics: The Visual Tool Kit -- Letterform Basics: The Foundation of Typographic Design -- Alphabet Variation -- The Optics of Spacing: Form and Counterform within Text -- The Spatial Mechanics of Paragraphs -- Paragraphs in Sequence -- B: Form and Function: Building the Bigger Picture -- Space: The Typographic Frontier -- Typographic Color: The Visual Texture of Language 
505 8 |a Point, Line, and Plane: The Expanded Typographic RepertoireDeveloping Hierarchy: Clarifying the Content -- The Typographic Grid: Creating Architectural Space -- Breaking the Grid: Alternative Organizational Approaches -- Typographic Systems -- C: Expressing theUnspoken: Image and Emotion in Typography -- Integrating Type and Image -- Type as Image: Transforming Words into Pictures -- Color in Typographic Expression -- Typography in Practice -- Typeface Design -- Book Design: Texts and Covers -- Collateral Texts: Brochures and Annual Reports -- Website Design 
505 8 |a Ephemera: Announcements, Promotions, and AdvertisingPosters -- Type in Motion: Animations and Film Titles -- Visual Identity: Logos and Corporate Identity Systems -- Environmental Type: Signage, Exhibitions, and Architectural Branding -- Publications: Newspapers, Magazines, and Newsletters -- Packaging -- Appendixes -- Index of Contributors -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- W -- Bibliography -- About the Author -- Acknowledgments 
520 1 |a "This book presents information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Each project features well-crafted type that has succeeded, and the text teaches you how to choose fonts, sizes and colors; incorporate text and illustraions, and avoid common mistakes in text usage."--Jacket. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Type and type-founding. 
650 0 |a Graphic design (Typography) 
650 6 |a Caractères d'imprimerie. 
650 6 |a Arts graphiques. 
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650 7 |a Graphic design (Typography)  |2 fast 
650 7 |a Type and type-founding  |2 fast 
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