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Content strategy for the web /
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
New Riders,
[2012]
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 037 | |a F183FB71-DFA1-4631-B8F9-B6EF9CF23808 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a TK5105.888 |b .H356 2012 | |
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| 082 | 0 | 4 | |a 006.76068 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Halvorson, Kristina. | |
| 245 | 1 | 0 | |a Content strategy for the web / |c Kristina Halvorson and Melissa Rach ; forward by Sarah Cancilla. |
| 250 | |a Second edition. | ||
| 260 | |a Berkeley, CA : |b New Riders, |c [2012] | ||
| 300 | |a 1 online resource (xix, 198 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Reality -- Discovery -- Strategy -- Success. | |
| 520 | |a Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. | ||
| 542 | |f Copyright © 2012 by Kristina Halvorson |g 2012 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Web site development. | |
| 650 | 0 | |a Web site development |x Management. | |
| 650 | 6 | |a Sites Web |x Développement. | |
| 650 | 6 | |a Sites Web |x Développement |x Gestion. | |
| 650 | 7 | |a COMPUTERS |x General. |2 bisacsh | |
| 650 | 7 | |a Internet. |2 eclas | |
| 650 | 7 | |a Communication. |2 eclas | |
| 650 | 7 | |a Analyse de contenu. |2 eclas | |
| 650 | 7 | |a Manuels. |2 eclas | |
| 650 | 7 | |a Web site development |2 fast | |
| 650 | 1 | 7 | |a Websites. |2 gtt |0 (NL-LeOCL)152827897 |
| 650 | 1 | 7 | |a Strategisch management. |2 gtt |0 (NL-LeOCL)093666535 |
| 650 | 7 | |a Electrical & Computer Engineering. |2 hilcc | |
| 650 | 7 | |a Engineering & Applied Sciences. |2 hilcc | |
| 650 | 7 | |a Telecommunications. |2 hilcc | |
| 700 | 1 | |a Rach, Melissa. | |
| 700 | 1 | |a Cancilla, Sarah. | |
| 776 | 0 | 8 | |i Print version: |a Halvorson, Kristina. |t Content strategy for the web. |b 2nd ed. |d Berkeley, Calif. : New Riders ; London : Pearson Education [distributor], 2012 |z 9780321808301 |w (OCoLC)759583769 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132883269/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 18073313 | ||
| 938 | |a Internet Archive |b INAR |n contentstrategyf2ndehalv | ||
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| 938 | |a EBSCOhost |b EBSC |n 1596051 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37815331 | ||
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