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Brand advocates : turning enthusiastic customers into a powerful marketing force /

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"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Fuggetta, Rob
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Hoboken, New Jersey : Wiley, 2012.
Temas:	Relationship marketing. Customer loyalty. Word-of-mouth advertising. Branding (Marketing) Marketing relationnel. Consommateurs > Fidélité. Bouche-à-oreille (Publicité) Stratégie de marque. branding. BUSINESS & ECONOMICS > General.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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