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Maximizing performance /
Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting informatio...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Dorling Kindersley Pub.,
2001.
|
| Colección: | Essential managers.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a22000007i 4500 | ||
|---|---|---|---|
| 001 | OR_ocn779139930 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 120305s2001 nyua o 001 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d MERUC |d OCLCQ |d ORMDA |d OCLCF |d OCLCQ | ||
| 019 | |a 767567813 | ||
| 020 | |a 9780756662622 | ||
| 020 | |a 0756662621 | ||
| 020 | |a 9780756662639 | ||
| 020 | |a 075666263X | ||
| 035 | |a (OCoLC)779139930 |z (OCoLC)767567813 | ||
| 037 | |a 9780789480095 |b O'Reilly Media | ||
| 050 | 4 | |a HM263 |b .D889 2001eb | |
| 082 | 0 | 4 | |a 658.8 |2 23/eng/20221115 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Seymour, John |c (Writer on personal development) | |
| 245 | 1 | 0 | |a Maximizing performance / |c John Seymour & Martin Shervington. |
| 260 | |a New York : |b Dorling Kindersley Pub., |c 2001. | ||
| 300 | |a 1 online resource (120 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Essential managers | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Copyright Page; Introduction; Chapter 1 Understanding Public Relations; Defining Public Relations; Using PR with Marketing; Communicating Effectively; Taking a Strategic Approach; Chapter 2 Developing PR Skills; Communicating with Staff; Managing your Corporate Reputation; Caring for Customers; Planning a Campaign; Organizing Events; Exhibiting at Events; Improving your Presentation Skills; Developing an Internet Site; Handling Crises; Chapter 3 Working with the Media; Making Friends with the Media; Attracting Coverage; Giving Media Interviews; Getting Photographs Published. | |
| 505 | 8 | |a Monitoring Media CoverageChapter 4 Producing Publicity; Thinking About Publicity; Writing Copy; Designing Publicity; Commissioning Photography; Getting Publicity Printed; Assessing your PR Ability. | |
| 520 | |a Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and productlaunches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Manager have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Employees |x Training of. | |
| 650 | 0 | |a Employee motivation. | |
| 650 | 0 | |a Personnel management. | |
| 650 | 4 | |a Business. | |
| 650 | 4 | |a Public relations |x Management. | |
| 650 | 4 | |a Public relations. | |
| 650 | 4 | |a Social media. | |
| 650 | 4 | |a Social Science. | |
| 650 | 7 | |a Employee motivation. |2 fast |0 (OCoLC)fst00909027 | |
| 650 | 7 | |a Employees |x Training of. |2 fast |0 (OCoLC)fst00909221 | |
| 650 | 7 | |a Personnel management. |2 fast |0 (OCoLC)fst01058797 | |
| 700 | 1 | |a Shervington, Martin. | |
| 776 | 0 | 8 | |i Print version: |a Publishing, DK. |t DK Essential Managers: Effective Public Relations. |d London : DK Publishing, ©2001 |z 9780789480088 |
| 830 | 0 | |a Essential managers. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780789480095/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL727746 | ||
| 994 | |a 92 |b IZTAP | ||