Maximizing performance /

Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting informatio...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Seymour, John (Writer on personal development)
Otros Autores: Shervington, Martin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Dorling Kindersley Pub., 2001.
Colección:Essential managers.
Temas:
Employees > Training of.
Employee motivation.
Personnel management.
Business.
Public relations > Management.
Public relations.
Social media.
Social Science.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and productlaunches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Manager have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can.
Notas:Includes index.
Descripción Física:1 online resource (120 pages) : illustrations.
ISBN:9780756662622
0756662621
9780756662639
075666263X

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