The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges /

In recent years, business leaders have been investing unprecedented amounts of time and money pursuing innovation to drive profits and growth. Although far from perfected, the innovation best practices they follow are by now well established. But when your expected ROI isn't measured in dollars...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bates, Sandra M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Advertising > Brand name products.
Branding (Marketing)
Communication.
Leadership.
Reputation.
Produits de marque > Publicité.
Stratégie de marque.
Information.
Réputation.
branding.
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover Page
  • The Social Innovation Imperative
  • Copyright Page
  • Contents
  • Foreword
  • Acknowledgments
  • Introduction
  • Part 1 Investigate
  • Chapter 1 Define the Social Challenge
  • Chapter 2 Understand and Prioritize the Needs
  • Chapter 3 Examine the Opportunities
  • Part 2 Innovate the Solution
  • Chapter 4 Devise a Workable Solution
  • Chapter 5 Develop a Business Model
  • Part 3 Implement the Solution
  • Chapter 6 Diffusion of Innovation
  • Chapter 7 Health Care
  • Chapter 8 Resource Conservation
  • Chapter 9 What Citizens Want
  • Notes
  • Index
  • Footnotes
  • Chapter 1

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