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The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges /
In recent years, business leaders have been investing unprecedented amounts of time and money pursuing innovation to drive profits and growth. Although far from perfected, the innovation best practices they follow are by now well established. But when your expected ROI isn't measured in dollars...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Bates, Sandra M. | |
| 245 | 1 | 4 | |a The social innovation imperative : |b create winning products, services, and programs that solve society's most pressing challenges / |c Sandra M. Bates. |
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource | ||
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| 500 | |a Title from title screen. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a In recent years, business leaders have been investing unprecedented amounts of time and money pursuing innovation to drive profits and growth. Although far from perfected, the innovation best practices they follow are by now well established. But when your expected ROI isn't measured in dollars but in social good, the game is played very differently-which is where The Social Innovation Imperative comes in. Sandra M. Bates has spent the last decade helping major corporations create new markets for technology, consumer goods, and services. Now, she turns her attention to the social sector. The Social Innovation Imperative begins by explaining why innovation in social sectors, such as health care, conservation, and education, is unique and then provides the framework and tools that create a best practice for driving innovative change that will impact our world. Bates organizes the process into action-oriented steps you can follow to meet your goals effectively and in the most efficient manner poss. | ||
| 505 | 0 | |a Cover Page -- The Social Innovation Imperative -- Copyright Page -- Contents -- Foreword -- Acknowledgments -- Introduction -- Part 1 Investigate -- Chapter 1 Define the Social Challenge -- Chapter 2 Understand and Prioritize the Needs -- Chapter 3 Examine the Opportunities -- Part 2 Innovate the Solution -- Chapter 4 Devise a Workable Solution -- Chapter 5 Develop a Business Model -- Part 3 Implement the Solution -- Chapter 6 Diffusion of Innovation -- Chapter 7 Health Care -- Chapter 8 Resource Conservation -- Chapter 9 What Citizens Want -- Notes -- Index -- Footnotes -- Chapter 1 | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Advertising |x Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Communication. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Reputation. | |
| 650 | 6 | |a Produits de marque |x Publicité. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Information. | |
| 650 | 6 | |a Leadership. | |
| 650 | 6 | |a Réputation. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Advertising |x Brand name products. |2 fast |0 (OCoLC)fst00797554 | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Communication. |2 fast |0 (OCoLC)fst00869952 | |
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| 650 | 7 | |a Reputation. |2 fast |0 (OCoLC)fst01763600 | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |a Bates, Sandra M. |t Social innovation imperative. |d New York : McGraw-Hill, ©2012 |z 9780071754996 |w (DLC) 2011037913 |w (OCoLC)721903331 |
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