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The product manager's handbook, fourth edition /
Examining current market-leading companies; the latest research findings; and evolving customer perceptions; this indispensable resource provides the tools you need to design; produce; and market winning productsand beat the competition at every turn. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
Ã2012.
|
| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Gorchels, Linda. | |
| 245 | 1 | 4 | |a The product manager's handbook, fourth edition / |c Linda Gorchels. |
| 250 | |a 4th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c Ã2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Title from title screen. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The multifaceted nature of product management jobs and structure -- Leadership and management competencies -- Business competencies -- Intelligence gathering -- Planning frameworks -- Road maps, innovation, and the fuzzy front end -- Creating and getting approval for business cases -- Overseeing the new product projects -- Formulating and executing launch plans -- Life-cycle management -- Managing brand equity -- Marketing strategy and go-to-market efforts -- Establishing a global mindset -- Goal and performance alignment. | |
| 520 | |a Examining current market-leading companies; the latest research findings; and evolving customer perceptions; this indispensable resource provides the tools you need to design; produce; and market winning productsand beat the competition at every turn. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New products |x Marketing. | |
| 650 | 0 | |a Product management. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a New products |x Marketing |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |a Gorchels, Linda. |t Product manager's handbook. |b 4th ed. |d New York : McGraw-Hill, 2012 |z 9780071772983 |w (DLC) 2011018023 |w (OCoLC)720261260 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071772983/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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