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The product manager's handbook, fourth edition /
Examining current market-leading companies; the latest research findings; and evolving customer perceptions; this indispensable resource provides the tools you need to design; produce; and market winning productsand beat the competition at every turn. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
Ã2012.
|
| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Examining current market-leading companies; the latest research findings; and evolving customer perceptions; this indispensable resource provides the tools you need to design; produce; and market winning productsand beat the competition at every turn. -- |
|---|---|
| Notas: | Title from title screen. |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780071773416 007177341X |