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Contextual pricing : the death of list price and the new market reality /
Whether youre a CEO; P & L manager marketing director; sales manager; or entrepreneur; this readable; market-tested book describes the contextual pricing perspective; how it is being used in B2B and B2C markets; and how you can make the shift to contextual pricing in your own business. --
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The journey from product to context
- Pricing for poets, and profit maximizers
- Pricing programs and the marketing mix
- Tools for management.