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Contextual pricing : the death of list price and the new market reality /
Whether youre a CEO; P & L manager marketing director; sales manager; or entrepreneur; this readable; market-tested book describes the contextual pricing perspective; how it is being used in B2B and B2C markets; and how you can make the shift to contextual pricing in your own business. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 037 | |a CL0500000153 |b Safari Books Online | ||
| 050 | 4 | |a HF5416.5 |b .C66 2012eb | |
| 082 | 0 | 4 | |a 658.8/16 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Contextual pricing : |b the death of list price and the new market reality / |c Robert Docters [and others]. |
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Title from title screen. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The journey from product to context -- Pricing for poets, and profit maximizers -- Pricing programs and the marketing mix -- Tools for management. | |
| 520 | |a Whether youre a CEO; P & L manager marketing director; sales manager; or entrepreneur; this readable; market-tested book describes the contextual pricing perspective; how it is being used in B2B and B2C markets; and how you can make the shift to contextual pricing in your own business. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Pricing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Prix |x Fixation. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Pricing |2 fast | |
| 700 | 1 | |a Docters, Robert G. |4 aut | |
| 776 | 0 | 8 | |i Print version: |a Docters, Robert G. |t Contextual pricing. |b 1st ed. |d New York : McGraw-Hill, ©2012 |z 9780071772464 |w (DLC) 2011029495 |w (OCoLC)721903859 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071772464/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 334003 | ||
| 994 | |a 92 |b IZTAP | ||