Winning the customer : turn consumers into fans and get them to spend more /

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Filled with practical information and written in an inimitable conversational style; this book includes tools to give any business an inspired team; supersized income; and a virtual stadium full of engaged; high-paying customers. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Imbriano, Lou
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Consumer satisfaction.
Creative ability in business.
Customer services.
Marketing.
Consommateurs > Satisfaction.
Créativité dans les affaires.
Service à la clientèle.
marketing.
Consumer satisfaction
Creative ability in business
Customer services
Marketing
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The marketing playbook : marketing operations are your foundation
  • Transactional vs. relationship marketing model
  • Consumer affinity : making fans of your customers
  • Building revenue-generating extensions
  • Relationship architecture
  • D.E.L.I.V.E.R.S
  • The ten commandments of relationship-building
  • Creating memorable moments
  • The revenue game
  • Build, don't sell
  • Revenue generation : the new business funnel
  • Don't spike the ball on the five-yard line.

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