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Winning the customer : turn consumers into fans and get them to spend more /
Filled with practical information and written in an inimitable conversational style; this book includes tools to give any business an inspired team; supersized income; and a virtual stadium full of engaged; high-paying customers. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
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| 008 | 120121s2012 nyua o 001 0 eng d | ||
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| 020 | |a 9780071775267 |q (alk. paper) | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Imbriano, Lou. | |
| 245 | 1 | 0 | |a Winning the customer : |b turn consumers into fans and get them to spend more / |c Lou Imbriano, Elizabeth King. |
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 500 | |a Title from title screen. | ||
| 520 | |a Filled with practical information and written in an inimitable conversational style; this book includes tools to give any business an inspired team; supersized income; and a virtual stadium full of engaged; high-paying customers. -- |c Edited summary from book. | ||
| 505 | 0 | |a The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Creative ability in business. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 6 | |a Créativité dans les affaires. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Creative ability in business |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |a Imbriano, Lou. |t Winning the customer. |d New York : McGraw-Hill, ©2012 |z 9780071775267 |w (DLC) 2011026372 |w (OCoLC)721903507 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071775267/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 330024 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25201719 | ||
| 994 | |a 92 |b IZTAP | ||