The customer experience edge : technology and techniques for delivering an enduring, profitable, and positive experience to your customers /

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Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies; this book brings you practical and proven ways to create your customer experience programs and overall business strategies. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Soudagar, Reza, Hildebrand, Volker (Autor), Iyer, Vinay (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Consumer satisfaction.
Customer relations > Management.
Customer services > Technological innovations.
Consumer Behavior
Consommateurs > Satisfaction.
Service à la clientèle > Innovations.
Commerce.
Business & Economics.
Marketing & Sales.
Business and Management.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies; this book brings you practical and proven ways to create your customer experience programs and overall business strategies. --
Notas:Title from title screen.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780071786966
0071786961
1283315602
9781283315609
9786613315601
6613315605

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