Kiss, bow, or shake hands : sales and marketing : the essential cultural guide : from presentations and promotions to communicating and closing /

How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, fr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Morrison, Terri, Conaway, Wayne A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Business communication.
Business etiquette.
Intercultural communication.
Marketing > Cross-cultural studies.
Communication dans l'entreprise.
Savoir-vivre > Affaires.
Marketing > Études transculturelles.
Business communication
Business etiquette
Intercultural communication
Marketing
Commerce.
Business & Economics.
Vocational Guidance.
Cross-cultural studies
Internet resources.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Argentina
  • Australia
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • India
  • Indonesia
  • Italy
  • Japan
  • Mexico
  • Russia
  • Saudi Arabia
  • South Africa
  • South Korea
  • Turkey
  • United Arab Emirates
  • United Kingdom
  • United States of America
  • Appendix A. International dining, drinking, and delicacies
  • Appendix B. Dangerous diversions and reliable trade resources.

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