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Kiss, bow, or shake hands : sales and marketing : the essential cultural guide : from presentations and promotions to communicating and closing /

How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, fr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Morrison, Terri, Conaway, Wayne A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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245 1 0 |a Kiss, bow, or shake hands :  |b sales and marketing : the essential cultural guide : from presentations and promotions to communicating and closing /  |c Terri Morrison, Wayne A. Conaway. 
246 3 |a Kiss, bow, or shake hands, sales and marketing 
260 |a New York :  |b McGraw-Hill,  |c ©2012. 
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500 |a Title from title screen. 
504 |a Includes bibliographical references and index. 
505 0 |a Argentina -- Australia -- Brazil -- Canada -- China -- France -- Germany -- India -- Indonesia -- Italy -- Japan -- Mexico -- Russia -- Saudi Arabia -- South Africa -- South Korea -- Turkey -- United Arab Emirates -- United Kingdom -- United States of America -- Appendix A. International dining, drinking, and delicacies -- Appendix B. Dangerous diversions and reliable trade resources. 
520 |a How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world. 
546 |a English. 
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650 0 |a Business communication. 
650 0 |a Business etiquette. 
650 0 |a Intercultural communication. 
650 0 |a Marketing  |v Cross-cultural studies. 
650 6 |a Communication dans l'entreprise. 
650 6 |a Savoir-vivre  |x Affaires. 
650 6 |a Marketing  |v Études transculturelles. 
650 7 |a Business communication  |2 fast 
650 7 |a Business etiquette  |2 fast 
650 7 |a Intercultural communication  |2 fast 
650 7 |a Marketing  |2 fast 
650 7 |a Commerce.  |2 hilcc 
650 7 |a Business & Economics.  |2 hilcc 
650 7 |a Vocational Guidance.  |2 hilcc 
655 7 |a Cross-cultural studies  |2 fast 
655 7 |a Internet resources.  |2 lcgft 
700 1 |a Conaway, Wayne A.  |4 aut 
776 0 8 |i Print version:  |a Morrison, Terri.  |t Kiss, bow, or shake hands, sales and marketing.  |d New York : McGraw-Hill, ©2012  |z 9780071714044  |w (DLC) 2011033642  |w (OCoLC)721903052 
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