Kiss, bow, or shake hands : sales and marketing : the essential cultural guide : from presentations and promotions to communicating and closing /

How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, fr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Morrison, Terri, Conaway, Wayne A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Business communication.
Business etiquette.
Intercultural communication.
Marketing > Cross-cultural studies.
Communication dans l'entreprise.
Savoir-vivre > Affaires.
Marketing > Études transculturelles.
Business communication
Business etiquette
Intercultural communication
Marketing
Commerce.
Business & Economics.
Vocational Guidance.
Cross-cultural studies
Internet resources.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.
Notas:Title from title screen.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780071718417
0071718419
9786613521590
6613521590

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