This is social commerce : turning social media into sales /

The first book to market on the hottest topic on the web<br /> <br />Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engagi...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Clapperton, Guy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, U.K. : Capstone, 2012.
Temas:
Electronic commerce > Social aspects.
Internet marketing > Social aspects.
Customer clubs.
Cooperative societies.
Consumer cooperatives.
Online social networks.
Social media.
Social Media
Commerce électronique > Aspect social.
Marketing sur Internet > Aspect social.
Clubs de gros (Marketing)
Coopératives.
Coopératives de consommation.
Réseaux sociaux (Internet)
Médias sociaux.
social media.
BUSINESS & ECONOMICS > General.
Business and Management.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • INTRODUCTION: THE DEATH OF ATTENTION
  • 1. : WELCOME TO SOCIAL COMMERCE
  • 2. : DIVING IN
  • 3. : GETTING NEW CUSTOMERS IN THE SOCIAL MEDIA AGE
  • 4. : SUBTLE SELLING
  • 5. : CUSTOMERS AND BEYOND
  • THE DIFFERENT COMMUNITIES YOU CAN TALK TO
  • 6. : BUILDING A COMMUNITY
  • 7. : NEW PRODUCT DEVELOPMENT AND CUSTOMER SERVICE
  • 8. : MARKETING COMMUNICATIONS
  • 9. : SHOW ME THE MONEY
  • MEASURING ROI
  • POSTSCRIPT.

Ejemplares similares