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This is social commerce : turning social media into sales /
The first book to market on the hottest topic on the web<br /> <br />Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engagi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, U.K. :
Capstone,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | The first book to market on the hottest topic on the web<br /> <br />Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. <br /><br /> Includes :<br /> Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook<br /> Building a loyal community who will keep coming back and buying from you<br /> How to offer superb customer service to your social media consumers<br /> Developing new product especially for this new environment <br /> Measuring your ROI <br /> |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780857082411 0857082418 1283432161 9781283432160 9780857082541 085708254X 9780857082534 0857082531 9780857082558 0857082558 |