Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action /

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bhargava, Rohit
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2012.
Temas:
Economics > Psychological aspects.
Marketing > Psychological aspects.
Trust.
Charisma (Personality trait)
Interpersonal relations.
Customer relations.
Public relations.
Public Relations
Économie politique > Aspect psychologique.
Marketing > Aspect psychologique.
Confiance.
Charisme.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations
Economics > Psychological aspects
Interpersonal relations
Marketing > Psychological aspects
Public relations
Trust
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Likeonomics; Contents; Warning: Unexpected Honesty ... ; Prologue: How a Lard Salesman, an NFL Agent, and a YouTube Star Explain Likeonomics; Introduction: Likeability, Rogue Economists, and the Lovable Fool; Author's Note: Why I Don't Write about Synergy and Paradigm Shifts; Part I The Crisis and the Solution; Chapter 1 Inside the Modern Believability Crisis: How Rockefeller's Dimes, War Propaganda, and the Marlboro Man Ruined the World; The Birth of Modern PR; #occupywallstreet; The Propaganda of Revolutions; When Advertising Ruled the World; The Mass Perception Principle.

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