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Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action /
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Bhargava, Rohit. | |
| 245 | 1 | 0 | |a Likeonomics : |b the unexpected truth behind earning trust, influencing behavior, and inspiring action / |c Rohit Bhargava. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c ©2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 505 | 0 | |a Likeonomics; Contents; Warning: Unexpected Honesty ... ; Prologue: How a Lard Salesman, an NFL Agent, and a YouTube Star Explain Likeonomics; Introduction: Likeability, Rogue Economists, and the Lovable Fool; Author's Note: Why I Don't Write about Synergy and Paradigm Shifts; Part I The Crisis and the Solution; Chapter 1 Inside the Modern Believability Crisis: How Rockefeller's Dimes, War Propaganda, and the Marlboro Man Ruined the World; The Birth of Modern PR; #occupywallstreet; The Propaganda of Revolutions; When Advertising Ruled the World; The Mass Perception Principle. | |
| 520 | |a How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a r. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Economics |x Psychological aspects. | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 0 | |a Trust. | |
| 650 | 0 | |a Charisma (Personality trait) | |
| 650 | 0 | |a Interpersonal relations. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Économie politique |x Aspect psychologique. | |
| 650 | 6 | |a Marketing |x Aspect psychologique. | |
| 650 | 6 | |a Confiance. | |
| 650 | 6 | |a Charisme. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Charisma (Personality trait) |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Economics |x Psychological aspects |2 fast | |
| 650 | 7 | |a Interpersonal relations |2 fast | |
| 650 | 7 | |a Marketing |x Psychological aspects |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Trust |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Bhargava, Rohit. |t Likeonomics. |d Hoboken, N.J. : John Wiley & Sons, ©2012 |z 9781118137536 |w (DLC) 2012004860 |
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