Good works : marketing and corporate initiatives that build a better world-- and the bottom line /

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"Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kotler, Philip
Otros Autores: Hessekiel, David, 1960-, Lee, Nancy, 1945-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, 2012.
Temas:
Marketing > Social aspects.
Social responsibility of business.
Relationship marketing.
Marketing > Aspect social.
Entreprises > Responsabilité sociale.
Marketing relationnel.
BUSINESS & ECONOMICS > Marketing > General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
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Good works : marketing and corporate initiatives that build a better world-- and the bottom line /
por Kotler, Philip
Publicado 2012
Texto completo
Texto completo
Electrónico eBook
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