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Content strategy at work : real-world stories to strengthen every interactive project /
Content is king. and the new kingmaker. and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Waltham, MA :
Morgan Kaufmann,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Bloomstein, Margot. | |
| 245 | 1 | 0 | |a Content strategy at work : |b real-world stories to strengthen every interactive project / |c Margot Bloomstein. |
| 260 | |a Waltham, MA : |b Morgan Kaufmann, |c ©2012. | ||
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| 520 | |a Content is king. and the new kingmaker. and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content. so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a solid content strategy framework and ways to implement in your business and with your clients Includes a multitude of case studies interviews both successes and failures from different industries and a variety of company types Details what you need to incorporate best practices such as resources, time, and budget. | ||
| 505 | 0 | 0 | |t How content strategy can help -- |t Designing cohesive experiences: introducing content strategy to design -- |t Embracing reality: incorporating content strategy into project management and information architecture -- |t Executing on content strategy through copywriting, curation, and aggregation -- |t Coupling content strategy with search engine optimization -- |t Improving content management with content strategy -- |t Grounding social media in content strategy -- |t Growing the business and getting to work. |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Information technology |x Management. | |
| 650 | 0 | |a Web site development. | |
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Technologie de l'information |x Gestion. | |
| 650 | 6 | |a Sites Web |x Développement. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Information technology |x Management |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Web site development |2 fast | |
| 650 | 7 | |a Web sites |x Design |2 fast | |
| 650 | 7 | |a Online-Marketing |2 gnd | |
| 776 | 0 | 8 | |i Print version: |a Bloomstein, Margot. |t Content strategy at work. |d Waltham, MA : Morgan Kaufmann, ©2012 |z 9780123919229 |w (DLC) 2011051520 |w (OCoLC)761856727 |
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