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It's our research : getting stakeholder buy-in for user experience research projects /
It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Waltham, MA :
Morgan Kaufmann,
©2012.
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| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Prologue: The Usable Planet, by Gary Bunker Introduction Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations Chapter 2: Mmm ... Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions Chapter 4: What's Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting Chapter 5: The single biggest problem in communication is the illusion that it has taken place Chapter 6: You can't manage what you don't measure: Signs that indicate research is being used well and how you can systematically track success (or failure) Epilogue.