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Effective frontline fundraising : a guide for non-profits, political candidates, and advocacy groups /

Today, nearly every charitable nonprofit, advocacy group, professional group, and politician¡relies on the philanthropy of others. Whether it's¡a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stauch, Jeffrey David
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : New York : Apress ; Distributed to the Book trade by Springer, ©2011.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Chapter 1: Nonprofits, Cash Flow, and Philanthropy
  • Chapter 2: The Role of a Fundraiser
  • Chapter 3: The Gift Cycle
  • Chapter 4: Assembling Your Team
  • Chapter 5: The Basic Tools
  • Chapter 6: The Annual Plan
  • Chapter 7: Crafting Your Message
  • Chapter 8: Stewardship
  • Chapter 9: Face Time
  • Chapter 10: The Ask
  • Chapter 11: Major Gifts
  • Chapter 12: Political Fundraising
  • Chapter 13: Charity, Advocacy Group, or Both?
  • Chapter 14: Get Out There and Start Asking
  • Appendix A: Additional Resources
  • Appendix B: Example Appeals and Websites You Should Envy
  • Appendix C: Funding Sources beyond the Individual Donor.