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The reluctant entrepreneur : turning dreams into profits /
"Intelligent strategies for starting and growing a small business with minimal personal financial riskA comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and miscon...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
2012.
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| Colección: | Agora (Hoboken, N.J.)
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction: Entrepreneurship: what it is ... and isn't
- 1. What, exactly, is a reluctant entrepreneur?
- 2. The first question you must be able to answer
- 3. What it takes to be a successful reluctant entrepreneur
- 4. Hatching the new business: overcoming fear and taking action
- 5. The magic happens when you hire superstars
- 6. Mastering the art of business relationships
- 7. How to become a marketing genius
- 8. Maintaining control of your growing business
- 9. Leadership: keeping your vision alive
- 10. Build your business like a go-cart
- Appendix: do you need the mindset of a champion to succeed in business?