Event marketing : how to successfully promote events, festivals, conventions, and expositions /

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere & mdash;in the U.S. alone, there are more than 2,500...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Preston, Chris, 1961-
Otros Autores: Hoyle, Leonard H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons, ©2012.
Edición:2nd ed.
Temas:
Special events > Marketing.
Événements spéciaux > Marketing.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Special events > Marketing
Anthropology.
Social Sciences.
Manners & Customs.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • What is an event and what is event marketing?
  • The evolution of event marketing
  • The theory and practice of event marketing
  • Sponsorship and cause-related event marketing
  • E-event marketing
  • Entertainment and festival event marketing
  • Corporate event marketing
  • Association, convention, and exhibition event marketing
  • Social event marketing
  • Future forces and trends in event marketing
  • Event marketing case studies.

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