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Event marketing : how to successfully promote events, festivals, conventions, and expositions /
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere & mdash;in the U.S. alone, there are more than 2,500...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
©2012.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Preston, Chris, |d 1961- | |
| 245 | 1 | 0 | |a Event marketing : |b how to successfully promote events, festivals, conventions, and expositions / |c C.A. Preston. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken, NJ : |b John Wiley & Sons, |c ©2012. | ||
| 300 | |a 1 online resource (xix, 300 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere & mdash;in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of prom. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed Nov. 2, 2012). | |
| 505 | 0 | |a What is an event and what is event marketing? -- The evolution of event marketing -- The theory and practice of event marketing -- Sponsorship and cause-related event marketing -- E-event marketing -- Entertainment and festival event marketing -- Corporate event marketing -- Association, convention, and exhibition event marketing -- Social event marketing -- Future forces and trends in event marketing -- Event marketing case studies. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Special events |x Marketing. | |
| 650 | 6 | |a Événements spéciaux |x Marketing. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Hospitality, Travel & Tourism. |2 bisacsh | |
| 650 | 7 | |a Special events |x Marketing |2 fast | |
| 650 | 7 | |a Anthropology. |2 hilcc | |
| 650 | 7 | |a Social Sciences. |2 hilcc | |
| 650 | 7 | |a Manners & Customs. |2 hilcc | |
| 700 | 1 | |a Hoyle, Leonard H. | |
| 776 | 0 | 8 | |i Print version: |a Preston, Chris, 1961- |t Event marketing. |b 2nd ed. |d Hoboken, NJ : John Wiley & Sons, Inc., ©2012 |z 9780470891070 |w (DLC) 2012000700 |
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