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|a Craig, Terence.
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|a Privacy and Big Data.
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|a Sebastopol :
|b O'Reilly Media,
|c 2011.
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|a 1 online resource (94 pages)
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|a Table of Contents; Preface; Conventions Used in This Book; Safari® Books Online; How to Contact Us; Acknowledgments; In Terence's Own Words ... ; It's Mary's Turn Now ... ; Chapter 1. The Perfect Storm; Through the Looking Glass; Welcome to the Big Data Age; From Pieces of a Puzzle to a Complete Picture: The Future Is Now; Advertising as the Big Bad Wolf; Big Brother and Big Data Around the World; At the Crossroads: Privacy versus Security and Safety; Bibliography; Chapter 2. The Right to Privacy in the Digital Age; What Does Privacy Mean in the Digital Age?
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|a Privacy in the U.S.: The Right to Be Let AlonePrivacy in Europe: Honor and Dignity; Privacy is Always Viewed through Some Sort of Prism; Privacy Without Borders; A Clash of Values; Networked Privacy: The "I" Versus the Collective "We"; Bibliography; Chapter 3. The Regulators; A (Very) Brief History of "Digital" Privacy Regulation; Privacy Regulatory Models--Complimentary or Contradictory?; The U.S. Regulatory Model--A Bottom Up Approach; The Federal Trade Commission (FTC); The Federal Communications Commission (FCC); The Department of Commerce (Commerce); The Department of Energy (DOE).
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|a The Department of Health and Human Services (HHS)The Consumer Financial Protection Bureau (CFPB); Some Final Words on the U.S. Model; The European Union Model--A Top Down Approach; The Safe Harbor Effect; Some Final Words on the EU Model; A Quick Tour of Other Country's Privacy Laws; Privacy Versus Security and Safety; Data Never Dies; Enlightened or Otherwise, We All Have Skin in This Game; Bibliography; Chapter 4. The Players; Meet the Players; A (Very) Brief History of Online Advertising; Intellectual Property Rights, Trusted Computing, and Privacy.
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|a Pushing the Privacy Envelope All the Way to the BankUnprecedented Access Further Erodes Privacy Expectations; Letting the Genie Out of the Bottle; Those that Protect and Serve in the Name of Privacy; The Rising Privacy Economy; While the Players are Playing, Consumer Privacy Continues to Erode; Bibliography; Chapter 5. Making Sense of It All; The Heart of the Matter: Commodity Versus Right; We Are All Connected; What Are We Willing to Give Up for Safety and Security?; The Truth About Data: Once It's Out There, It's Hard to Control; Coming Full Circle; Bibliography; Appendix. Afterword.
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|a Terence's Point of ViewMary's Point of View.
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|a Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data's been collected, we have absolutely no control over who uses it or how it is used. Personal data is the hottest commodity on the market today--truly more valuable than gold. We are the asset that every company, industry, non-profit, and government wants. Privac.
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|a Ludloff, Mary.
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|t Privacy and Big Data.
|d Sebastopol : O'Reilly Media, ©2011
|z 9781449305000
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