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Twitter and the Micro-Messaging Revolution : Communication, Connections, and Immediacy--140 Characters at a Time.

Twitter and other micro-messaging services are catching fire as people realize these lightweight applications can be powerful tools to communicate, connect, and learn. With its potent mix of simplicity, utility, mobility, and sheer human appeal, micro-messaging is poised to become a major communicat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Milstein, Sarah
Otros Autores: Lorica, Ben, Magoulas, Roger, Hochmuth, Gregor, Chowdhury, Abdur, O'Reilly, Tim
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol : O'Reilly Media, Inc., 2008.
Colección:O'Reilly radar report.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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505 0 |a Foreword; Preface; Introduction: What is Twitter?; The Power of Ambient Awareness; The Attention Economy; A New Kind of Communication; The State of Micro-Messaging; A Micro-History of the Medium; Micro-Messaging Today; Micro-Messaging at Work; Micro-Messaging for External Communications; Gathering Market Information; Micro-Messaging for Internal Communications; Make Micro-Messaging a Major Success; Best Practices for Micro-Messaging in Business; Challenges in Micro-Messaging for Business; The Future of Micro-Messaging; Conclusions; Acknowledgments; Contributors. 
520 |a Twitter and other micro-messaging services are catching fire as people realize these lightweight applications can be powerful tools to communicate, connect, and learn. With its potent mix of simplicity, utility, mobility, and sheer human appeal, micro-messaging is poised to become a major communications platform. This new O'Reilly Radar report reveals:- Best practices for micro-messaging in business- Pitfalls to avoid in this instant, very public medium- New methods for customer service and quick market research- How micro-messaging can help you reduce email and eliminateunproductive meeting. 
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