Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /

How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Post, Karen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Brand name products.
Branding (Marketing)
Technological innovations > Management.
Produits de marque.
Stratégie de marque.
Innovations > Gestion.
branding.
Management.
Business & Economics.
Management Styles & Communication.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • It's a brand new game
  • Mission possible : brands can turn around
  • The warning is on the label and the clock is ticking
  • Chains hold you hostage : change can set you free
  • Seven game changers that made the difference
  • Game changer 1 : Take responsibility
  • Game changer 2 : Never give up
  • Game changer 3 : Lead strong
  • Game changer 4 : Stay relevant
  • Game changer 5 : Keep improving
  • Game changer 6 : Build equity
  • Game changer 7 : Own your distinction.

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