Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Post, Karen |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
McGraw-Hill,
©2012.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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