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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Post, Karen. | |
| 245 | 1 | 0 | |a Brand turnaround : |b how brands gone bad returned to glory and the seven game changers that made the difference / |c Karen Post. |
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource (xxiv, 262 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1 : Take responsibility -- Game changer 2 : Never give up -- Game changer 3 : Lead strong -- Game changer 4 : Stay relevant -- Game changer 5 : Keep improving -- Game changer 6 : Build equity -- Game changer 7 : Own your distinction. | |
| 520 | |a How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Technological innovations |x Management. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Innovations |x Gestion. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Brand name products. |2 fast |0 (OCoLC)fst00837883 | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Technological innovations |x Management. |2 fast |0 (OCoLC)fst01145035 | |
| 650 | 7 | |a Management. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Management Styles & Communication. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |z 9786613437105 |w (OCoLC)721903513 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071775281/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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