Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /

How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Post, Karen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Brand name products.
Branding (Marketing)
Technological innovations > Management.
Produits de marque.
Stratégie de marque.
Innovations > Gestion.
branding.
Management.
Business & Economics.
Management Styles & Communication.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
Descripción Física:1 online resource (xxiv, 262 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780071776066
0071776060

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