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Brand Valued : How socially valued brands hold the key to a sustainable future and business success.
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns a...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2011.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- pt. 1. Setting the scene : the tangled worlds of brands and social capital
- pt. 2. The 'unsustainability' of sustainability and our need to understand the era of social capital rising
- pt. 3. The elixir of life
- literally : why we depend on social capital
- pt. 4. Towards social equity brands, and how a social capital strategy gets us there
- pt. 5. Broadcast off, dialogue on : invitation to form bonding, bridging and linking capital (apply online).