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Learn marketing with social media in 7 days : master Facebook, LinkedIn & Twitter for business /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton, Qld. :
Wrightbooks,
2011.
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| Colección: | 7 days series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business; Contents; About the author; Acknowledgements; Introduction; Who should read this book?; What will I learn?; Opening story; Day 1: What is social media? Policy, plan and profitability; What is social media and is it a fad?; How will social media grow my business?; Let's start networking and making connections; Get an effective social media plan together; Forming the social media team; Get a content plan first; Monitoring your social media profitability; Day 2: Facebook basics and content ideas
- Using Facebook for marketingSetting up your business page; What sort of content should you put on your Facebook page?; Back to your plan; Social media success story: MYOB-finding your social voice; Day 3: LinkedIn basics and networking using LinkedIn; Your personal profile; Applications; Recommendations; Changing your page layout; Adding your connections; Networking with LinkedIn; Social media success story: RESULTS.com; Day 4: Twitter basics and using Twitter for your business; What is Twitter?; Setting up your account; Finding followers and who to follow; Get tweeting
- Listening out for your brandListening online-setting up alerts; Social media success story: Misha's Vineyard Wines; Day 5: Online etiquette and preserving your reputation; Getting your content right; Making connections with LinkedIn; Applying good manners to Facebook; Maintaining your online reputation; Playing the name game; Is your social media activity antisocial?; Day 6: YouTube explained; Why create a video in the first place?; Making your video; Uploading your video and setting up your YouTube channel; Promoting your video; Subscribing to others
- Social media success story: Wine Vault TVSocial media success story: Frog Recruitment; Day 7: Making your website work and promoting your social media efforts; Get the most out of your website; Grow your site; Promote your social media efforts; Is your online message the same as your offline message?; Wrap; Appendix A: Faith's Flowers social media plan; Appendix B: Useful resources; Appendix C: Glossary; Index