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100 1 |a Coles, Linda. 
245 1 0 |a Learn marketing with social media in 7 days :  |b master Facebook, LinkedIn & Twitter for business /  |c Linda Coles. 
246 3 |a Learn marketing with social media in seven days 
260 |a Milton, Qld. :  |b Wrightbooks,  |c 2011. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a 7 days series 
504 |a Includes bibliographical references and index. 
520 8 |a Annotation  |b Discover how to use social media to give your business an unbeatable competitive edge in no time!Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, LindkenIn, Facebook, YouTube and other popular social media platforms to grow your business. Geared towards small business owners and entrepreneurs, it provides stepbystep guidance on creating lowcost, highimpact online marketing strategies that really work. Youll learn how to create an effective social media presence for your business, measure the fruits of your efforts, and maintain your social media sites in just thirty minutes a day. Supported by practical information, templates and case studies, this book is for savvy business owners and managers who want to understand their customers better, improve their business networks, and gain an unbeatable competitive edge online. Packed with valuable tips, tricks, and timesaving shortcuts, this is essential reading for anyone looking to quickly and easily build a business presence onlineBuild and maintain effective relationships online in thirty minutes per dayHarness your Facebook, LinkedIn and Twitter pages to gain the edge on your competitorsLearn how other companies are using the sites and gaining success. 
505 0 |a Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business; Contents; About the author; Acknowledgements; Introduction; Who should read this book?; What will I learn?; Opening story; Day 1: What is social media? Policy, plan and profitability; What is social media and is it a fad?; How will social media grow my business?; Let's start networking and making connections; Get an effective social media plan together; Forming the social media team; Get a content plan first; Monitoring your social media profitability; Day 2: Facebook basics and content ideas 
505 8 |a Using Facebook for marketingSetting up your business page; What sort of content should you put on your Facebook page?; Back to your plan; Social media success story: MYOB-finding your social voice; Day 3: LinkedIn basics and networking using LinkedIn; Your personal profile; Applications; Recommendations; Changing your page layout; Adding your connections; Networking with LinkedIn; Social media success story: RESULTS.com; Day 4: Twitter basics and using Twitter for your business; What is Twitter?; Setting up your account; Finding followers and who to follow; Get tweeting 
505 8 |a Listening out for your brandListening online-setting up alerts; Social media success story: Misha's Vineyard Wines; Day 5: Online etiquette and preserving your reputation; Getting your content right; Making connections with LinkedIn; Applying good manners to Facebook; Maintaining your online reputation; Playing the name game; Is your social media activity antisocial?; Day 6: YouTube explained; Why create a video in the first place?; Making your video; Uploading your video and setting up your YouTube channel; Promoting your video; Subscribing to others 
505 8 |a Social media success story: Wine Vault TVSocial media success story: Frog Recruitment; Day 7: Making your website work and promoting your social media efforts; Get the most out of your website; Grow your site; Promote your social media efforts; Is your online message the same as your offline message?; Wrap; Appendix A: Faith's Flowers social media plan; Appendix B: Useful resources; Appendix C: Glossary; Index 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
630 0 0 |a Facebook (Electronic resource) 
630 0 0 |a LinkedIn (Electronic resource) 
630 0 0 |a Twitter. 
630 0 7 |a Facebook (Electronic resource)  |2 fast 
630 0 7 |a LinkedIn (Electronic resource)  |2 fast 
630 0 7 |a Twitter  |2 fast 
650 0 |a Internet marketing. 
650 0 |a Online social networks. 
650 6 |a Marketing sur Internet. 
650 6 |a Réseaux sociaux (Internet) 
650 7 |a BUSINESS & ECONOMICS  |x E-Commerce  |x Internet Marketing.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Mail Order.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Direct.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Multilevel.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Telemarketing.  |2 bisacsh 
650 7 |a Internet marketing  |2 fast 
650 7 |a Online social networks  |2 fast 
776 0 8 |i Print version:  |a Coles, Linda.  |t Learn marketing with social media in 7 days.  |d Milton, Qld. : Wrightbooks, 2011  |z 9780730377665  |w (OCoLC)729986980 
830 0 |a 7 days series. 
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