Online community management for dummies /

Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ng, Deborah
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2011.
Colección:--For dummies.
Temas:
Internet marketing.
Online social networks > Management.
Marketing > Management.
Marketing sur Internet.
Réseaux sociaux (Internet) > Gestion.
Marketing > Gestion.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Marketing > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • pt. 1. The basics of online community management
  • pt. 2. Embracing the community manager's role
  • pt. 3. Building a productive online community
  • pt. 4. Growing your community
  • pt. 5. Assessing the health of your community
  • pt. 6. Taking your community offline
  • pt. 7. The part of tens.

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