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Online community management for dummies /
Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. : Chichester :
Wiley ; John Wiley [distributor],
2011.
|
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Ng, Deborah. | |
| 245 | 1 | 0 | |a Online community management for dummies / |c Deborah Ng. |
| 260 | |a Hoboken, N.J. : |b Wiley ; |a Chichester : |b John Wiley [distributor], |c 2011. | ||
| 300 | |a 1 online resource (xviii, 314 pages) : |b illustrations | ||
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| 505 | 0 | |a pt. 1. The basics of online community management -- pt. 2. Embracing the community manager's role -- pt. 3. Building a productive online community -- pt. 4. Growing your community -- pt. 5. Assessing the health of your community -- pt. 6. Taking your community offline -- pt. 7. The part of tens. | |
| 520 | |a Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A pract. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Online social networks |x Management. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Réseaux sociaux (Internet) |x Gestion. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Ng, Deborah. |t Online community management for dummies. |d Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2011 |z 9781118099179 |w (OCoLC)751741981 |
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